About Us
For more than 30 years, PromiseLand Independent has been serving individuals, businesses, and generations of families. With a deep-set purpose to impact lives and be a changemaker, we built our business on the values of Trust based on fair and objective advice to bring the best values and options to our customers on the table.
Being Different, Being Independent
We choose to be different for many good reasons and the choice to be independent benefits both PromiseLand and our customers.
Vision
“A community of trust” comprising our Advisers, our staff and clients all bound together by trust in each other. We aspire to be trusted advisers providing trusted advice.
Mission
To give fair and objective financial advice and provide valued solutions and services to help corporations, families, and individuals in Singapore and the region.
Values
Trust, Integrity, and Relationships are the values that drive our culture and the way we do things. The values of a life well-lived and a legacy treasured that are held together by trust.
Our Business
We are committed to the betterment of our industry and community.
Trusted Advice,
Trusted Advisers
In PromiseLand, every customer counts. Placing your interests first, we are committed to helping you achieve your financial goals with objective advice, high-quality support, and choice products at the best values for your personal or business needs.
Our Journey
Our achievements since the establishment of PromiseLand in 1986.
Timeline
Rebranding of SERF, now known as PRISM (PromiseLand Information System)
Expansion of our office space to 12,368 sqft to accommodate more than 200 advisers and staff
Launch of EKYC, now known as PREP (PromiseLand Electronic Profiler)
Launch of POMS, now known as PRIME (PromiseLand Information Made Easy)
Shifted to The Plaza @ Beach Road with a bigger office space of 6,060 sqft as the company grew to 110 advisers and 25 staff
Shifted to Keypoint @ Beach Road with an office space of 2,384 sqft supporting 60 advisers and 15 staff
Independent Financial Advisory (IFA)
PromiseLand became Singapore’s first independent life insurance broker offering products from majority life insurance companies.
PromiseLand was founded in 1986 by the pioneers on the belief that there is more beyond business.
Our Commitments
We are committed to building the betterment of our industry and community.
Our Beliefs
With ONE PURPOSE in mind, our commitment is to provide our clients with “fair and objective” advice, offering the best choices of services and products with the best values for money. We endeavor to empower and enable our clients to understand and manage their health and finances while meeting long-term savings, protection needs, and wealth building.
Fair Dealing
At Promiseland, fair dealing is central to our corporate culture and values. Our business is conducted in a transparent, ethical, and professional manner and in line with the Five Fair Dealing outcomes stipulated by the Monetary Authority of Singapore (MAS) in April 2009 for financial institutions to observe:
- Fair dealing is central to the corporate culture
- Products and services offered are suitable for target customer segments
- Competent representatives to provide customers with quality advice and appropriate recommendations
- Customers receive clear, relevant, and timely information to make informed financial decisions
- Customer complaints are handled in an independent, effective and prompt manner
Trust Factor
Our vision is to build a “community of trust” where our Financial Advisers, Stakeholders, Staff, and Customers are bound together by trust and respect. In PromiseLand, we aspire to be trusted advisers to all our customers by providing advice that is fair, objective, and with quality values at all times. Our efficacious solutions and quality services are the trademarks of PromiseLand that drive our Financial Advisers in providing the best for our clients at all times with no saving on costs.
Speak to us
We believe communication is key to any success. Come and meet the teams that make things happen.